Whether you love or loathe their ubiquity there is no escaping the whirlwind romance of Taylor Swift and Travis Kelce.

The record-breaking singer went public with her relationship to the triple-Super Bowl-winning tight end in September, and ever since then, we can’t stop talking about them.

Whether it’s complaining about how much attention they’re getting or speculating about any future betrothments, everybody seems to have an opinion about the pair.

But they’re certainly not the only celebrity sports couple to capture the public’s imagination; our fascination with the world of entertainment meeting the sports arena can be traced back to the 1950s when screen siren Marilyn Monroe married baseballer Joe DiMaggio.

The top mix in terms of media exposure seems to be athletes and entertainers,” Eric Smallwood tells Newsweek. Smallwood is the president of Apex Marketing Group which has conducted research into the economic impact of Swift and Kelce’s relationship.

“It’s taking people from the top of their respective industries and that just blends nicely and becomes a conversation piece.”

Since then, there’s been no shortage of high-profile couples whether they’ve stood the test of time or not. Think Spice Girl Victoria Beckham and her soccer-playing husband David Beckham, aka Posh and Becks. Then there’s one of the greatest NFL quarterbacks of all time, Tom Brady, and the highest-paid supermodel in history, Gisele Bündchen. Other A-list sports and entertainment couples include Brooke Shields and Andre Agassi, or singer Ciara and football player, Russell Wilson.