In her wildest dreams, Helen Loftin never expected a Travis Kelce jersey signed by the Kansas City Chiefs tight end and his girlfriend, superstar musician Taylor Swift, to land in an auction for her Guelph, Ont., charity.

Loftin is executive director of the Guelph Wish Fund for Children, which fulfils wishes for children facing medical challenges. The charity has granted over 450 wishes since it was founded in 1984, and has spent approximately $10,000 on each one.

The jersey, which is framed, was set to be included in this weekend’s curling bonspiel and silent auction, an event organized by Guelph automotive manufacturer Linamar that raises thousands of dollars for the charity each year.

But seeing the potential in the jersey and knowing that for some fans it would be bigger than the whole sky to win, the charity decided to auction it online instead.

Loftin said she immediately knew it would be popular.

“I was like, ‘Oh my goodness.’ Like, just the timing, right? Given the recent Super Bowl win and the Grammys, and plus the whole Taylor Swift tour and just right now the Taylor Swift vortex, if you will, is just so powerful.”